Three years at Fortune 100 scale. I moved from managing enterprise content to rebuilding the systems an entire organization ran on. The biggest lesson: most ideas don't fail because they're wrong. They fail because the system around them is broken, and nobody owns the fix.
I owned internal communications for Microsoft's Service Center, the enterprise support hub for Fortune 500 clients. Requests were stacking up, employees were spread across roles they hadn't been trained for, and a merger was changing the org chart faster than people could keep up.
My work was to rebuild how requests were triaged, how employees were trained, and how the organization stayed aligned through the change.
I managed customer-facing content on the Microsoft website as an embedded consultant. The focus was Microsoft Cloud Services customer education, making sure enterprise customers could actually find and use what they paid for.
Beyond the content itself, I built an internal A/B testing program and ran multi-channel campaigns across SEO, paid search, email, and social alongside an external vendor team.
Fortune 100 scale taught me that execution is the strategy. Good ideas are everywhere. The teams that win are the ones who build the system that makes execution repeatable.
The 64% improvement in request processing time came from constraint identification and workflow redesign, the part most teams skip because it's less interesting than the launch.
You can design a clean system and watch it fail because the people executing it weren't part of building it. Communication and change management aren't soft skills. They're the difference between a rollout that works and one that quietly gets ignored.
Nobody's intuition is reliable enough to bet a Fortune 100 budget on. The A/B testing program I built had one premise: stop assuming you know what works and start finding out. That's shaped every marketing decision I've made since.