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Principal, Product & Program Design  ·  April 2024 – Present

Lean Marketing.

From advisor to leadership in two years. I helped architect the systems, programs, and AI-driven infrastructure that scaled Lean Marketing's Accelerator from $216K to $1.5M ARR — and earned two promotions doing it.

$1.5M
ARR Managed
Scaled the Accelerator from $216K to $1.5M in under a year
100+
Active Clients
Currently advising 100+ companies through the Accelerator program
Revenue Growth
Led a 7x revenue period in under 12 months as Accelerator Manager
80+
Founders Advised
Direct advisory on positioning, demand gen, and revenue systems
Current Role · January 2026 – Present

Principal, Product & Program Design

As Principal, I operate at the intersection of strategy, product, and AI-enabled technology. I architect the products, programs, and digital ecosystems that Lean Marketing scales on — designing the Accelerator's core frameworks and implementation infrastructure used by 100+ companies.

I also serve as a senior strategic advisor to 80+ founders while shaping the long-term product roadmap and sitting on Lean Marketing's leadership team.

Member of Lean Marketing's leadership team. Responsible for the strategic direction of the Accelerator product and program.
100+
Clients managed
2
AI products created
10+
Automation systems built
Promoted · May 2025 – January 2026

Marketing Accelerator Manager

Promoted into the leadership team upon appointment to this role. I led the full operational strategy and execution for Lean Marketing's flagship Accelerator — managing a team of marketing advisors, designing client experience frameworks, and implementing AI-enabled tools that drove both client outcomes and internal efficiency.

This is the role where I took the program from $216K to $1.5M ARR. I continuously hired and onboarded new marketing advisors, built scalable client experience frameworks that increased renewals, and implemented automation that improved execution velocity across the team.

↑ Promoted to Principal, Product & Program Design in January 2026.
$216K→$1.5M
ARR growth
Revenue in 12 months
50+
Client-facing resources created
Starting Role · April 2024 – May 2025

Marketing & Business Advisor

I joined Lean Marketing as an advisor in the Accelerator program, working directly with 80+ founders and marketing teams across diverse industries. Using the proven frameworks from Allan Dib's The 1-Page Marketing Plan and Lean Marketing, I helped clients transform fragmented tactics into structured, scalable marketing engines.

I hosted multiple group advisory sessions per week, focused on constraint identification, high-impact prioritization, and helping companies build repeatable acquisition, retention, and growth systems.

↑ Promoted to Marketing Accelerator Manager in May 2025.
80+
Founders advised
8+
Advisory sessions per week
12+
Industries served
How I Operate

Six areas of ownership.

Where I invest my time and attention inside Lean Marketing every week.

AI-Powered Systems

I build and deploy AI-powered systems that create operational leverage — automating everything from client onboarding and reporting to internal content workflows.

End-to-End Program Architecture

I architect the entire Accelerator program — designing the scalable frameworks, client-facing SOPs, and delivery infrastructure that allows us to serve 100+ companies without sacrificing quality.

Senior Client Strategy

As senior strategic advisor to 100+ founders, I help diagnose the single biggest constraint in their growth model and implement the high-impact fix that unlocks scalable revenue.

Hiring for Clients

I source, vet, and hire marketing coordinators on behalf of our clients — matching them with the right talent to execute their marketing strategy day-to-day.

Client Success Collaboration

I work closely with the client success team to ensure clients are getting results and staying engaged with the program — making sure what we promise actually gets executed.

Digital Ecosystem Ownership

I own the digital ecosystem our Accelerator runs on — managing the website infrastructure, client portals, and marketing sites for a seamless and branded experience.

Want to work together?

Whether you're a founder looking for strategic advice or a team that needs scalable systems built, I can help.

Get In Touch