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Principal, Product & Program Design  ·  April 2024 – Present

Lean Marketing.

From advisor to leadership in two years. I helped architect the systems, programs, and AI-driven infrastructure that scaled Lean Marketing's Accelerator from $216K to $1.5M ARR, and earned two promotions doing it.

$1.5M
ARR Managed
Scaled the Accelerator from $216K to $1.5M in under a year
100+
Active Clients
Currently advising 100+ companies through the Accelerator program
Revenue Growth
Led a 7x revenue period in under 12 months as Accelerator Manager
80+
Founders Advised
Direct advisory on positioning, demand gen, and revenue systems
Current Role · January 2026 – Present

Principal, Product & Program Design

As Principal, I operate at the intersection of strategy, product, and AI-enabled technology. I architect the products, programs, and digital infrastructure that Lean Marketing scales on, designing the Accelerator's core frameworks and the implementation systems used by 100+ companies.

I also serve as a senior strategic advisor to 80+ founders while shaping the long-term product roadmap and sitting on Lean Marketing's leadership team.

Member of Lean Marketing's leadership team. Responsible for the strategic direction of the Accelerator product and program.
100+
Clients managed
2
AI products created
10+
Automation systems built
Promoted · May 2025 – January 2026

Marketing Accelerator Manager

Promoted into the leadership team upon appointment to this role. I led the full operational strategy and execution for Lean Marketing's flagship Accelerator, managing a team of marketing advisors, designing client experience frameworks, and implementing AI-enabled tools that drove both client outcomes and internal efficiency.

This is the role where I took the program from $216K to $1.5M ARR. I continuously hired and onboarded new marketing advisors, built scalable client experience frameworks that increased renewals, and implemented automation that improved execution velocity across the team.

↑ Promoted to Principal, Product & Program Design in January 2026.
$216K→$1.5M
ARR growth
Revenue in 12 months
50+
Client-facing resources created
Starting Role · April 2024 – May 2025

Marketing & Business Advisor

I joined Lean Marketing as an advisor in the Accelerator program, working directly with 80+ founders and marketing teams across diverse industries. Using the proven frameworks from Allan Dib's The 1-Page Marketing Plan and Lean Marketing, I helped clients transform fragmented tactics into structured, scalable marketing engines.

I hosted multiple group advisory sessions per week, focused on constraint identification, high-impact prioritization, and helping companies build repeatable acquisition, retention, and growth systems.

↑ Promoted to Marketing Accelerator Manager in May 2025.
80+
Founders advised
8+
Advisory sessions per week
12+
Industries served
How I Operate

Six areas of ownership.

Where I invest my time and attention inside Lean Marketing every week.

AI-Powered Systems

I build and deploy AI-powered systems that create operational leverage, automating everything from client onboarding and reporting to internal content workflows.

Program Architecture

I architect the entire Accelerator program, designing the scalable frameworks, client-facing SOPs, and delivery infrastructure that allows us to serve 100+ companies without sacrificing quality.

Senior Client Strategy

As senior strategic advisor to 100+ founders, I help diagnose the single biggest constraint in their growth model and implement the fix that actually moves revenue.

Hiring for Clients

I source, vet, and hire marketing coordinators on behalf of our clients, matching them with the right talent to execute their marketing strategy day-to-day.

Client Success Collaboration

I work closely with the client success team to ensure clients are getting results and staying engaged with the program, making sure what we promise actually gets executed.

Digital Infrastructure Ownership

I own the digital infrastructure our Accelerator runs on, managing the websites, client portals, and marketing sites so every touchpoint works the way it should and looks like us.

Want to work together?

Whether you're a founder looking for strategic advice or a team that needs scalable systems built, I can help.

Get In Touch