Nate Thoreson

What clients & coworkers say

From strategy to execution, I've helped founders and teams turn messy marketing into real growth.

We are so grateful for Nate and the work he did for our company! He helped us completely upgrade our website and overall online presence. He was flexible to work with, respected deadlines, and went above and beyond to make sure we were truly happy with the final product. Since the revamp, our website now accurately represents us, our traffic has increased, and we feel genuinely proud of our online presence.

Farai Grohman

Marketing Manager at Kotaco

Nate made building a website for my business seamless and stress free. He brought great ideas to the table for both functionality and to increase the productivity of the site. Nate's constant communication gave me confidence in how the website was moving along. I would 100% recommend.

Josh Sternberg

Founder of Sternberg Homes

Nathaniel is an exceptional writer, fantastic at taking small bits of information and turning it into long form content. I was consistently impressed with the engaging content he created, especially his ability to craft compelling blog posts. His versatility extended to email marketing, web page design, and landing page creation. He was an incredibly valuable asset to the team!

Jafrah LaVoy

Marketing Specialist at Moore Holding Company

From the moment Nathaniel joined our team, his calm and professional demeanor set him apart. Regardless of the challenges we faced, including tight deadlines and stressful situations, Nathaniel remained composed and focused on delivering high-quality work. His expertise in digital marketing, SEO strategy, and website development is truly impressive and was invaluable to our team's success.

Leora Hillman

Marketing Specialist at Moore Holding Company

Professional Experience

I've had the opportunity to work with businesses across diverse industries in varying size and culture, from scrappy startups, to Fortune 100 multi-national corporations.

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Jan '26 - Present

Principal, Product & Program Design

Lean Marketing

I architect the products, programs, and systems Lean Marketing scales on, operating at the intersection of strategy, product, and AI-enabled technology. I design the Accelerator's core frameworks and implementation infrastructure used by 100+ companies, ensuring growth is driven by structured, revenue-aligned architecture. I also serve as a senior advisor to 80+ founders, using execution insights to continuously refine product and program design.

Apr '25 - Jan '26

Accelerator Program Manager

Lean Marketing

Oversees Lean Marketing's flagship Accelerator program, managing a team of marketing advisors who coach 100+ companies on building scalable marketing systems. Designs and implements AI-powered marketing and operations tools that enhance both client outcomes and internal efficiency. Develops client experience frameworks to increase renewals, boost retention, and drive long-term program growth. Scaled the Accelerator from $216K to $1.5M in annual recurring revenue within one year.

Apr '24 - Apr '25

Marketing & Business Advisor

Lean Marketing

Advises 80+ clients from diverse industries around the globe through the Lean Marketing Accelerator program. Utilizes the proven strategies of Allan Dib's best-selling books "The One Page Marketing Plan" and "Lean Marketing." Hosts group coaching sessions where he advises entrepreneurs on how to build, launch, and refine marketing strategies to achieve consistent growth.

Nov '22 - Feb '24

Marketing Specialist II

Moore Holding Company

Managed digital marketing and content strategy for three portfolio companies, including SEO, design, data analytics and marketing automation. Designed and executed digital content and SEO strategy, growing website traffic by 212% in 12 months. Created and managed dozens of lead generation web pages and email automation sequences through Salesforce Account Engagement (Pardot). Average email open rate above 30%. Managed the design and launch of three portfolio company websites alongside a development agency.

Oct '22 - Present

Web3 Marketing Lead

DropChain

Designed the full visual brand and led all marketing efforts for a web3 marketing SaaS suite. Built and executed the social media, retention, and growth strategies from scratch. Led UI/UX design across the product to simplify onboarding and boost engagement. Implemented the full marketing stack including email infrastructure, analytics, and automation.

Nov '21 - Oct '22

Sr. Communication & Project Manager

Microsoft | Razor Consulting Solutions

Responsible for internal communications within the Service Center organization, Microsoft's support hub for enterprise customers. Designed and rebuilt customer request triaging program, reducing average wait time from 90 to 16 days. Managed and launched an educational program to reduce attrition during an organizational merger.

Nov '19 - Nov '21

Content Manager

Microsoft | Razor Consulting Solutions

Managed customer-facing online content on the Microsoft website as a consultant for the Fortune 100 company. Program managed and launched experimentation program to better serve Microsoft enterprise customers. Designed, managed, and executed Razor's brand and social media strategy.

Jun '19 - Nov '19

Product Marketing Coordinator

FlexMLS

Managed product launch of new mobile product including collateral design and writing, strategy, social media management and outreach to 240,000+ existing customers. Worked closely with product management, development, and graphic teams as the lead writer for all external marketing materials.

Professional Profiles

My Methodology

The Lean Marketing Operating System

Most teams think they need more leads. But more leads don't always mean more revenue. Sometimes you just need to fix one broken step in your funnel and everything changes. That's where I come in. Over the last 10 years, I've applied a simple, repeatable approach across 150+ businesses. It works whether you're pre-launch or scaling past product-market fit. Whether you're a solo founder or a team of 20. Here's how it works:

Metrics First, Always.

I hated math in school. But now? I'm obsessed with the numbers. If you're not tracking the right metrics, you're just guessing. With every client, I map the customer journey and track key metrics from top to bottom. Traffic. Opt-in rates. Click-throughs. Sales calls. Close rates. Churn. Lifetime value. People want more leads. But really they want more revenue. The key to unlocking more revenue is always found in your metrics.

Talk to Customers

Before we write a headline, design a funnel, or touch your messaging, talk to your customers. You might think you know what problem you solve. But what matters is what your customers say. Talk with your customers to uncover how they describe their pain, what pushed them to buy, and what nearly stopped them. This gives us the language we need to craft content that actually converts. It also kills assumptions, fast.

Build the Funnel

Now that we know the pain points and see where users are dropping off, we build the system. We start with one clear lead generation strategy based on where your audience already spends time. From there, we create a funnel that removes friction and keeps momentum. Every piece of content, every step in the funnel, and every offer should do one thing: solve the core problem your customers are trying to fix.

Track, Test, Adjust

This part gets skipped way too often. But it's where real growth comes from. We track what matters. We test new approaches. And we use those insights to make better decisions. Customer behavior changes. Markets evolve. Messaging that worked a year ago might fall flat today. I help you build that feedback loop into your operations, so you're never relying on guesswork.

Scale On Autopilot

Once the system's working, we scale it. This is where automation and AI come in. Not as shiny add-ons, but as tools to help your team move faster and do more with less. We automate what's repeatable, speed up what's slow, and use AI to extend your output without adding overhead. But we don't scale until we know it works.